Spirited,
Expressive,
Multidimensional

Hello, I'm Franca, a brand and product designer that is passionate about creating beautiful and useful ideas that inspire and engage people. With years of experience in the field, I have had the privilege of working with a variety of customers and industries, assisting them in realizing their objectives for product design and branding.

The idea that great design can have an impact on people's lives is at the core of my design philosophy. I approach every project with a genuine commitment to producing designs that are not just aesthetically spectacular but also meaningful and powerful, whether it's a brand identity that captures the soul of a company or a product design that answers a specific problem. My process begins with a thorough understanding of my clients' requirements and objectives. I work to establish a design strategy that can bring their vision to life through research, analysis, and collaboration. From there, I develop designs that are specifically suited to their target market and distinctive brand identity, making sure that every component is in line with their aims and purposes.

When it comes to my work, I am recognized for my attention to detail, inventiveness, and ability to bring new ideas to the table. I approach every project with passion and a desire for quality, regardless of whether I'm designing a logo, a website, or a product. Good design, in my opinion, should also include function and purpose in addition to aesthetics. For this reason, I work hard to produce designs that not only look fantastic but also function well, resulting in a smooth user experience that produces results.

I appreciate you taking the time to read more about who I am and what I do. I'm excited about the chance to work with you on your next project.

My Skills

Art Direction
Brand Design
Brand Strategy
Illustration
UI/UX Design
Packaging
Website design
Webflow development

Digital Capabilities

Figma
Webflow
Adobe Illustrator
AdobeXd
Photoshop
Adobe Creative Suite

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